What do you think about Colour Psychology?

This week, we will be speaking about the colour BROWN

Psychological Properties Of Colour BROWN

The colour brown is a predominant colour on the planet. It can be defined as:

• Down-to-earth
• Wholesome
• Practical 
• Friendly
• Stable
• Structured
• Comforting
• Protective
• Strength
• Sensitive
• Quality
• Honest

According to colour psychology

• Brown is related to the idea of security: it brings a refuge from the chaos of the outside world, with a safe haven of support and protection for family and friends. It has a keen sense of duty, responsibility and belonging. It is a comforting and stabilizing colour, encouraging a strong need for quality in everything: loyal relationships, a comfortable home, etc. It refers to both material security, with the accumulation of material possessions, and to physical comfort, including trust and loyalty. 

• Brown is a colour of structure, encouraging orderliness and organization. This is a serious, frugal colour: it’s not related to frivolity, waste or excess, but it values everything in moderation and quality above else.

• The colour brown affects the mind and body by creating feelings of wholesomeness, stability, and peace. Brown provides feelings of organization, history, and connection, as well as cosy feelings of relaxation and warmth.

“I am a believer that colour affects people's moods" - Lilly Pulitzer

• In the same way, brown means hardwork, reliability, with both feet planted firmly on the ground. This down-to-earth side of the colour can be found both figuratively and literally. Indeed, Brown is associated with wholesome and natural, with a relation to the Earth, nutrition, health and goodness.

• In colour psychology, brown means honest, genuine and sincere. It is a friendly and approachable colour, with a strong side of sensuality, sensitivity and warmness, creating a feeling of calm and safety.

• It has the power to give reassurance, by being quite confident, even if it prefers to stay in the background and doesn’t seek so much attention. It is a colour of simplicity, strength and maturity, and it is also one of the least preferred colours in the western world.

One important thing to remember is that the feelings evoked by certain colours are not necessarily universal.

Cultural differences sometimes play a role in how people perceive colour.

• Western:

  • down-to-earth, practical
  • comfortable
  • stable, dependable,
  • wholesome

  
  China:

  • In Chinese Horoscopes, brown is the colour for earth

  
  India:

  • Colour of mourning

  
  Nicaragua:

  • Sign of disapproval

How does BROWN make you feel?

We have been searching the net to find some information to share with you.

Credit photos: Pinterest and Canva

Reference: Empowered by Color