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What do you think about Colour Psychology?

We have been searching the net to find some information to share with you.

This week, we will be speaking about the colour RED 🔴

Red colour - THE SPACE gallery 

Psychological Properties Of Colour Red

Red has an intense meaning: it is the colour of energy, passion and action.

Red is one of the primary colours with yellow and blue.

Red is the second most loved colour in the world.

We can use a lot of keywords about red:

  • Action
  • Energy
  • Energizing
  • Stimulating
  • Exciting
  • Powerful
  • Passionate
  • Courageous
  • Strong
  • Spontaneous
  • Confident
  • Determined
  • Domineering
  • Angry

     Red Colour - THE SPACE gallery

    According to colour psychology

    • Red is energizing: it is a warm and positive colour, which boosts our physical energy levels, by exciting the emotions and inspiring us to take action. It is strong-willed and powerful, and it promotes ambition and determination. That’s why red is fast moving and promotes a need for action and movement.

    • Also, red is stimulating to the physical senses: both sexual and physical appetite. On the one hand, it can stimulate the appetite, and it’s often used in restaurants. On the other hand, it is the colour of sexuality. We can notice that red is often used to express love (such as in Valentine’s day), even if it relates more to sexuality rather than love.

    • Red is seen as the colour of desire and passion. It stimulates the deeper passions within us, positive and negative as well (sex, love, courage…or anger, revenge) and it relates to physical desire in all its forms.

    • Being surrounded by too much red can lead us to be assertive and aggressive: red is the colour of anger but anger is a negative passion. 

    • We can also notice that red is attention-getting: it is the universal colour for a warning from danger. It demands to be careful and alerts us to danger.

         Colour Red - THE SPACE gallery

        “There is a shade of red for every woman.” Audrey Hepburn

        • There are several shades of red:

          Scarlet: has a little orange mixed with it, giving it a richness and brightness. It indicates enthusiasm and a love of life. It is a little less intense and more fun-loving than true red, tempered with a degree of defiance.

          Burgundy: a dark purplish red, it is more sophisticated and serious and less energetic than true red. It indicates controlled power, determined ambition and dignified action and is often favoured by the wealthy.

          Maroon: a dark bluish-red, it denotes controlled and more thoughtful action. It is slightly softer than burgundy and not as dramatic as a true red. 

          Crimson: has a little blue in it. It indicates a determination to succeed but without upsetting anyone else. It emits sensuality rather than sexuality.

        • If your favourite colour is red, you are optimistic, courageous and confident. You are stimulating and you radiate a great deal of energy. You are physically active and have a strong survival instinct.

          By being a personality colour red, you are also ambitious, competitive, and tend to be a pioneer of the world. You have a passion and enthusiasm for life and aren’t afraid to pursue your goals.

          You are impulsive, and patience is not one of your strong skills. You can also be quite easy to anger, because of negative passion and energy, and have a strong need for power.

         Red Colour - THE SPACE gallery 

        One important thing to remember is that the feelings evoked by certain colours are not necessarily universal.

        Cultural differences sometimes play a role in how people perceive colour.


        • In Western cultures:
          Red symbolizes excitement, energy, passion, action, love, and danger. It’s also associated with communism and revolution in countries like Russia. 

        • In Asian cultures red is a very important colour — it symbolizes good luck, joy, prosperity, celebration, happiness, and long life. Because it’s such an auspicious colour, brides often wear red on their wedding day and red envelopes containing money are given out during holidays and special occasions.

        • In India red is associated with purity, sensuality, and spirituality.
        • Red in African cultures symbolizes death and grief. In Nigeria and South Africa, red symbolizes violence and sacrifice. The flag of South Africa has red in it to symbolize the violence that occurred during its fight for freedom.
        • It’s considered a lucky charm in Egypt and symbolizes good fortune and courage in Iran
        • In Thailand, red symbolizes their sun god Surya. Red also marks Sunday, as every day of the week in Thailand is represented by a certain colour.

        How does RED make you feel?

         Red Colour - THE SPACE gallery

        Credit photos: Pinterest and Canva


        • Empower yourself with color psychology

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